Toronto, September 13, 2010 – Racad Tech announced the sale of 155 FingerPrintPics licences to Australia’s Snap Franchising Ltd. Containing ready-to-go marketing materials, the FingerPrintPics.com marketing portal enables licensees to immediately promote 1-to-1 variable data marketing collaterals to their customer base and sell effective ready-made personalized direct marketing solutions to business clients.
As one of the most recognized print service providers in Australia, Snap dominates the market with close to 150 locations in Australia. Snap extends its presence internationally with locations in Asia and Europe. Snap launched Snap Direct, a branded FingerPrintPics marketing portal, at the 2010 conference. Snap Direct, developed by Racad Tech, offers captivating ready-made 1-to-1 postcards, calendars, invitations, and marketing solutions. The solution utilizes image personalization that creates recipient intrigue generating higher response rates than regular marketing pieces. Using Racad’s FingerPrintPics 1-to-1 marketing solution, every Snap franchise location can easily compete in the 1-to-1 print market space. In addition, the FingerPrintPics solution reduces creative and programming costs enabling the Snap owners to market this new service to their customers immediately with ease and minimal set-up costs.
Boaz Willinger, VP of business development for Racad Tech, attended the Snap Conference in Australia to demonstrate and launch Snap Direct. “Snap is a very innovative and progressive print franchise organization. They are truly leaders in their market. It was amazing to meet with franchise owners who understand the importance of leading the way with new technologies such as the FingerPrintPics 1-to-1 marketing solution. So far the feedback from Snap has been overwhelmingly positive. Many centres began using the product the very next day. We look forward to seeing how Snap’s clients respond to Snap Direct,” said Willinger.
“Doing business with Racad has been a great experience. The product is excellent. The service and professionalism from Racad has been outstanding.” said Lidia D’Opera, group manager for marketing, Snap. “I am certain that Snap Direct will give us the leading edge we continually strive for in the print industry and bring new revenue to our franchisees.”
Racad Tech
Racad Tech is committed to creating innovative and user-optimized web applications for a diverse client base. Racad’s development specialties include software services for the web-to-print industry. Their solutions powers some of the most well known brands in the print industry. Racad’s web-to-print solutions are web-based products hailed for their ease of use, accessibility, and affordability. Racad’s suite of products covers the spectrum of web-to-print solutions required for graphic arts and print companies of any size. Their products include: FTP and PDF print drivers for printers at www.goprint2.com, www.FTPPrint.com and GoSendEx.com. Easy 1-to-1 marketing portals are available at www.fingerprintpics.com and www.myvdprint.com. Their flagship web-to-print engine is available through www.goepower.com.
Snap
Snap is at the forefront of industry trends. It introduces new technology to improve turnaround times and print quality. Snap is Australia’s largest printing services franchise network. Australian owned, Snap has 147 centres in Australia, and 36 in China, Ireland, and New Zealand. It employs more than 1,000 people across Australia and was recently named joint winner of the Insync Surveys Advocacy Award and runner up in the Best Employer (small, 25-50 employees in WA) category.
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