In explaining the dynamics of successful business, a successful businessman taught his young son a basic principle in making wise investments. 1 – Buy low, sell high. 2 – Invest in what will make you the greatest return over the longest period of time. With that in mind, we will venture off in to the world of Web to Print technology and how we should be approaching Web to Print as an investment.
To put things in perspective however, we will give some brief background of the evolution of web-based print initiatives over the years and compare it with where we are at today.