Evolution of Web to PrintProfit margins in print are shrinking. Print providers continue to commoditize the industry with cheaper and less reasonable prices. Printers are scouring the market to find more cost effective resources that will improve their profit margins. Any opportunity to procure better rates for paper, cheaper raw material and more effective and cost efficient machines are some of the common ways to cut down on expenses to increase profits. As technologies improve with time, so have the prices associated with making an investment in web to print also improved. Let’s begin under the premise and understanding that having a web to print service offering is somewhat essential if you are to stabilize and grow your business. If you feel like you have come in to the online scene too late, then don’t sweat it. The good news is that pricing is drastically better than it once was, and so are the technologies available. This article is one of a series of articles being published by the SGIA Journal that will be exploring the “web to print” space and defining some of the prevalent and newer technologies available that will help both the uninitiated and even the veteran printer, become aware of the public resources that are available that can equip any print provider with essential tools and technologies that are accessible, affordable and reliable. In our first web to print related article we discussed the basic forms in which front-end web to print is used and presented today. As a basic review, online printing initiatives take on 3 forms:
- Upload technology to submit original designs for print. (File upload, PDF Drivers, Online quotes).
- Template catalogs with modifiable variables - usually used in B2B scenarios as corporate portals for frequently ordered cataloged items.
- Online Design for browser based designs.