Web to Print Variable Data

Web to print software makes it simple and hassle-free to use variable data printing to include unique data and personalized images for each person on your mailing list.

You can include:

  • Names
  • Addresses
  • Personalized images
  • Order history
  • Customer preferences
  • Product recommendations
  • And a lot more!

With web to print software, variable data printing is easy. Here’s how it works:

Step 1:
Use a web to print storefront to design a direct mailer, postcard, invitation or other print piece that you want to include variable information.

Step 2:
Make sure there is a variable field indicated on your marketing piece. (For instance, if you want the name of each customer to be included, NAME should be your variable. You can indicate multiple variables if you have more than one, and also do image variables.)

Step 3:
Create a spreadsheet or excel file that includes all your variable printing information.

Step 4:
Submit your print order as usual, confirming the design and submitting payment. When your print order is processed, your spreadsheet will be used to fill in the variables.

Step 5:
Your variable data marketing pieces can be shipped to each of your customers directly, or sent to you.