Toronto, Ontario, October 7, 2010 – Web-to-print specialists, Racad Tech is the proud recipient of the 2010 XMPie “Best of The Best” award for their interactive , direct marketing solution created for client, AlphaGraphics. The personalized variable marketing campaign was designed to collect AlphaGraphics clients’ demographic information and promote its print capabilities. This demonstrated how powerful and unique cross-media campaigns are , while conveying how it can positively benefit a brand.
Recipients of the cross-media campaign were sent personalized calendars which directed past and current clients to visit a uniquely personalized website using Racad’s technology. Users were to register for a promotional gift and fill out a questionnaire, relating to printing habits, that would be used for future sales efforts. Not only did this cross-media marketing initiate new business for the company, the results gathered via Racad Tech’s software respectively earned a 13.5% response rate. This is the clients most successful direct marketing campaign to date.
The four day conference brought together industry leaders who offer variable data printing and personalized one-to-one direct marketing services and fostered dialogue between XMPie, its partners, and the user community. The contest entries were judged on degree of innovation, use of multi-channel communication technology, data integration, business effectiveness and measurement, overall aesthetics, and degree of XMPie use.
“Racad is honored to accept the XMPie ‘Best of The Best’ award and we are extremely pleased with the success it brought Alphagrahics”, said Boaz Willinger, VP of business development, Racad Tech. “I would also like to thank the creative team at Eden Advertising & Interactive for the designs they produced for both the calendar mailing and the personalized webpage designs. This combined effort truly demonstrates the power of Racad’s technology and 1-to-1 direct marketing”
Racad’s innovative variable 1-to-1 marketing technology previously powered four winning campaigns which included silver awards for both Direct Mail Marketing and Cross Channel & Digital Marketing at the 2009 National Association for Printing Leadership (NAPL) Marketing Awards.
Racad Tech is committed to creating innovative and user-optimized web applications for a diverse client base. Racad’s development specialties include software services for the web-to-print industry. Their solutions power some of the most well known brands in the print industry. Racad’s web-to-print solutions are web-based products hailed for their ease of use, accessibility, and affordability. Racad’s suite of products covers the spectrum of web-to-print solutions required for graphic arts and print companies of any size. Their products include: FTP and PDF print drivers for printers at www.goprint2.com, www.FTPPrint.com and GoSendEx.com. Easy 1-to-1 marketing portals are available at www.fingerprintpics.com and www.myvdprint.com. Their flagship web-to-print engine is available through www.goepower.com.
XMPie, a business-unit of Xerox Corporation, is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments.
AlphaGraphics, Inc. plans, produces, and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centres worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively.
Cautionary Statement under “Safe Harbor” provisions of the Private Securities Litigation Reform Act of 1995: Statements made in this fact sheet may contain information about the company’s future business prospects. These statements may be considered “forward looking” and are subject to risks and uncertainties that could cause actual results that differ materially from those set forth or implied by such forward looking statements.