Modularized Web to Print
Taking It All Apart
Most web to print technology providers will not have all of the above. They may claim to have it all but very few do. They often specialize in one or some of the above. They may license or partner with other companies that have other technologies to supplement their own. This fact may be insignificant if all you are looking for is a limited scope of features to address a very specific set of requirements. However it is worth keeping in mind especially if you are looking to scale up and expand your offering to include other components at a future point in time that will require a smooth and streamlined workflow.
This will be discussed further in our next article. More to come on that.
Putting It All Together
There are a few serious and established contenders supplying Web to Print technologies for the industry that have assembled these features together so that you can invest in robust technology and have all the necessary tools available to you to accommodate multiple scenarios to win print business from prospective buyers.
The forward thinking technology providers will trail-blaze new and innovative solutions that will allow their print clients to expand their offering. Indeed Web to Print has been expanding its capabilities and services over the years to become more convenient and easier to use. It has allowed people to become more efficient and streamlined and it has even expanded the offer beyond just print.
Many of my clients and their colleagues have openly expressed that they are reinventing themselves to go beyond offering print. Instead they are evolving their businesses to be a marketing service providers or trusted business centers. By implementing our ever evolving Web to Print shop technologies, print vendors are no longer just a corner store print shop. They are solution and convenience providers for SMBs.